What is with "iGoogle"

Recently, Google has decided to re-brand some of its products. For example, Froogle is now Google Product Search. What is strange to me is that they also decided to re-brand Google's personalized home page into "iGoogle". I believe one of the members of Apple's Board of Directors is on Google's Board of Directors (or something like that, maybe it's the other way around, I cannot recall at the moment), but "iGoogle?". It just screams Apple. When you think of "i" (fill in the Noun) what do you think of?